Many executives wonder if corporate gifts are worth the hassle and expense in these trying times. Keep reading to find out how and why corporate gifting pays for itself over and over again.

The Power of Corporate Gifts

A thank-you email is a nice touch, but it doesn’t have the same psychological impact that a gift has.

People love tangible surprises thanks to the endowment effect, which creates a sense of ownership. This psychological theory explains that people value the things they own more highly.

By enriching their lives in this way, the gift giver enhances the recipient’s feelings of trust and a need for reciprocity. This is the basic principle behind all corporate gifting, and it works very well to make sure your employees and clients feel valued.

Unveiling the Benefits

The most important benefit of business gifts is that they foster positive relationships between your business and its clients or employees. There are some extra benefits you’ll enjoy when you hand out these tokens of appreciation, too.

These include:

• Increased loyalty
• Better brand awareness
• Brand exposure
• Promoting existing or new products
• As a reminder of your services

Branded corporate gifts with your company’s contact details also serve as a type of business card. The right gift places your business information right in front of clients, making it easily accessible when needed.

Exploring Corporate Gift Options

According to a recent survey, over 32 million Brits receive gifts they don’t want every year. It’s important to choose high-quality, useful items when you’re considering corporate gift ideas.

Tech gifts are all the rage right now, which makes them a little commonplace and unlikely to help your business stand out unless you own a tech company. Tax considerations for professional gifts also limit what you can spend on these tech tools.

Rather, consider things that your clients and employees are likely to use every day. In a nation of tea drinkers, one choice stands out. People drink hot beverages at least twice a day in the UK, especially during quiet moments when they have time to ponder.

Promotional mugs offer a high degree of brand recall. People, being creatures of habit, like to have their mug for hot beverages and can easily identify their mug by its branding.

You can simply never have enough mugs, making branded mugs one of the most popular types of gifts among recipients.

Other useful professional gifts include pens and flash drives, although these are notoriously easy to lose, which means your branding could end up where you don’t need it to be.

Making a Lasting Impression

Breakages are another reason why your branded gift could lose its impact sooner than intended. Be sure to shop for high-quality, sustainable materials when searching for promotional items.

When you distribute gifts, it’s a reflection on your company, and no brand wants to be associated with a low-quality item that falls apart after a short time.

Also, when you give someone a cheap, low-quality gift, it implies that you place a low value on them too, and don’t feel any need to impress them. Poor-quality gifts can harm your employee and client relationships instead of benefiting them.

Enhancing Business Relationships

The right corporate gift helps you build a relationship with the recipient. It shows you value them and have taken the time to recognize them for their contributions to your business’s success.

Singling customers out in this way shows that they matter to you and that you appreciate their business.

Corporate Gifting: A Strategic Approach

It’s clear that corporate gifting requires a lot of attention and care if you want to enjoy its full impact. Apart from the physical aspects of the gift, timing is also an important consideration.

Create a calendar of important events related to your employees and clients. For instance, birthdays and anniversaries work well if you have access to that information for clients.

You can also choose to distribute gifts on your company’s birthday or occasions like Christmas and Easter. Major events like coronations, royal weddings, or the Olympic Games also present opportunities for commemorative gift-giving.

Other occasions that warrant corporate gifting include trade shows, new product launches, events, and conferences.

When you work according to a strategy, corporate gifting is a powerful marketing tool.

Creating a Positive Brand Image

Great timing, coupled with high-quality, useful promotional gifts, adds value to the recipient’s life. In this way, they help create positive associations with your brand.

Every time your customer or employee enjoys a mug of fragrant coffee or soothing tea, they associate these positive emotions with your brand.

Tips for Successful Corporate Gift Giving

There are only ten simple rules to follow when contemplating your corporate gifting strategy. These are:

1. Know your audience
2. Choose high-quality gifts
3. Pick useful, practical items
4. Always over-cater when providing gifts for events
5. Stock up on your preferred gifts with bulk-buying
6. Choose eco-friendly items
7. Keep your logo consistent
8. Highlight your branded merchandise on social media
9. Choose seasonal gifts
10. Harness the power of personalization

Depending on the occasion, you might not use all of these tips every time you hand out gifts, but it’s important to keep them in mind whenever you do.

Every business, large or small, can benefit from promotional gifts if they use them correctly as part of a greater marketing strategy.

Find Your Perfect Corporate Gifts Here

Searching for the ideal corporate gifts to serve your needs needn’t be an arduous task; we’ve got it all figured out for you.

Prince William Pottery produces beautiful, high-quality branded mugs to suit any occasion. Browse our blog for more helpful tips and information, or search our product pages for the perfect corporate gifts.